We want to do the hitherto-undoable: selling rashers and rashers of cultivated pork at price parity.

For happy pigs and piggy banks.

A healthy start…

I was brought up by my parents to realise that our health is at the centre of everything, and that without it, nothing matters. However, it was only later in life when it became really clear that the vast majority of people do not think about health on a regular basis (or at all) – whether it’s because they can’t afford to, weren’t taught better, or otherwise.

Our food system today is one of the largest threats to our health, whether through antibiotic resistance, climate change, foodborne and infectious diseases, or food security. In 2017, while looking for ways to create a positive impact on people’s health, I came across the concept of cultivated meat, and very quickly became passionate about the topic. I then founded Higher Steaks (our former name). A few years later, with my incredible co-founder Ruth coming on board, our unique strategy was refined and we built the business that we are today.

Higher Steaks has been an incredible brand name for us. However, we quickly outgrew its roots as we looked to communicate our new vision: nurturing world health with creative cell science. Health is at the centre of everything in life, and creativity is at the centre of what will make us a success. For us, real innovation lies at the exciting intersection of both.

By harnessing the creative potential of stem cells to improve the health of our world, we’re performing uncommon science for the common good. And with that, Uncommon was born.

—Benjamina Bollag, Founder and CEO